NOW - Lycopene - 60 Softgel(s) - NPN: 80006761 -- Natural Lycopene is a powerful, fat soluble antioxidant carotenoid and the pigment that gives tomatoes, watermelon and pink grapefruit their characteristic red colour. Clinical studies have indicated that natural Lycopene works through a number of mechanisms to support health and immune function. Lycopene has the most potent antioxidant activity of any common carotenoid and as such, it is sought after as a natural preventative therapy for a wide variety of conditions. NOW® uses clinically-researched and patented LYC-O-MATO® source for proven performance. Lycopene is one of the few modern nutraceuticals approved for supporting prostate health. Numerous studies have shown that daily lycopene supplementation can play a positive role in safeguarding the prostate from damage caused by aging and diet. This one-a-day, small softgel from NOW® can be easily added to any mans diet.